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Most-impersonated people on social media
The public figures scammers fake most often, ranked by the number of impersonator accounts the GACS scanner has flagged in the last 30 days across X, Instagram, TikTok, Telegram, Facebook, YouTube, Discord, Reddit, WhatsApp, and Viber.
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Scan a profile (free)Counts reflect unique profile URLs flagged by the GACS social scanner where the handle is 1–2 characters away from, or a known suffix pattern of, a public-figure handle. Heuristic — not a legal accusation against any individual account.
Quick answers
The most impersonated targets online are banks and payment apps, major crypto exchanges, delivery services, government tax and benefit agencies, and well-known finance personalities.
Which brands do scammers impersonate most?
Banks and payment apps, major crypto exchanges and wallets, parcel-delivery companies, tax and benefits agencies, large retailers, and recognisable finance and crypto personalities on social platforms.
How do I tell a real brand account from an impersonator?
Check the exact handle character by character, look at the account's creation date and history, open the brand's official site directly rather than through the message, and confirm any payment or support request through the brand's published contact channel.
Authoritative sources
Independent primary sources used to check and corroborate the guidance on this page.
- US IdentityTheft.gov (FTC)
Official recovery plans for identity theft victims.
- CISA — Phishing Guidance
US cyber agency guidance on phishing and credential theft.
- UK National Cyber Security Centre
NCSC advice on suspicious emails, texts and account takeover.
